Promo-Place and Product Place
data | ecommerce
Objectives
The objectives are to build and deploy internal web applications to streamline promotion setup and management at national scale (+700 stores), enabling smooth collaboration between head office and branches, supporting strategy definition and providing visibility on product performance across the network
Solutions
We designed and developed two connected internal applications that digitize the end-to-end promotion lifecycle: configuration, validation, operational follow-up, and performance tracking through structured workflows, role-based access, and intuitive interfaces aligned with the client processes.
Challenges
- Supporting a leading retailer in France with 700+ stores, requiring reliability and scalability
- Managing complex promotion workflows involving multiple stakeholders, validations and frequent updates
- Ensuring accurate data, traceability, and fast execution
- Integration within a complex IT infrastructure and existing internal system
Benefits
Faster Promotion Setup
Streamline promotion creation and validation with structured workflows, reducing manual effort, and accelerating time-to-market for national campaigns
Performance Visibility
Use dashboards and reporting to track promotion status and product performance, helping teams monitor results and adjust strategies based on data
Scalable & Sustainable Platform
A stable solution running at scale for 700+ stores, supported through maintenance and evolution since 2018.
Reduced Risk & Errors
Improve traceability and validation through controlled workflows, lowering configuration mistakes and ensuring higher campaign accuracy.
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